Did you know that there are over a million licensed attorneys in the US? This means that there is a lot of competition among lawyers to gain clients. Like with any profession, it is important that lawyers learn to market themselves through various channels in order to reach the widest possible audience.
If you are advertising for your services online, one way to showcase your authority is by issuing a lawyer newsletter. This is something you routinely send out via email or other messaging service. If you are interested in engaging in this type of marketing, what are some things about legal newsletters you should keep in mind?
First, remind people that this is a free service. This is a great way to show potential clients that you know what you are talking about, and are genuinely passionate about what you do. It is also a way to remind those who have already used your services that you are still available. Offering people a free, informative lawyer newsletter can encourage them to stick around.
Second, make your law firm newsletter appealing for the common person. Although you might be tempted to show off your understanding of complex legal terms, the people you are trying to keep interested will lose interested quickly if they cannot grasp what is going on. Break down terminology and present each point as if explaining it to your father, your barber, or someone else who might be interested but has limited legal background.
Third, a good idea for a newsletter legal is to give your take on recent cases, passed laws, supreme court decisions, etc. If you can relate it back to your specific field of work, that is an especially good idea. This will reiterate the fact that you stay up to date on legal issues.
Fourth, keep to a regular schedule for your lawyer newsletter. It will be easy to see it as something that can be continually put off, but make an effort to post and send every newsletter lawyer piece you type up.